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Fashion Marketing and Merchandising
(96 Units Required)

This program is designed to provide students with specialized training in fashion trends, marketing techniques and consumer buying power, behavior and demands. It provides the student with retailing and wholesaling concepts, visual display merchandising, and purchasing and sales skills with various types of merchandises and markets.

Required Core Course: (Total of 48 units)

1.MKT 101
Principles of Marketing (4 Units)

2. MKT 110
Consumer Behavior (4 Units)

3. MKT 114
Retail Merchandising (4 Units)

4. MKT 116
Sales Promotion (4 Units)

5. MKT 118
Professional Sales (4 Units)

6. FAS 114
Retail Display Techniques (4 Units)

7. FAS 116
Fashion Show Production (4 Units)

8.FAS 119
Textiles (4 Units)

9. FAS 127
Fashion Coordination (4 Units)

10. BUS 110
Fundamentals of Business (4 Units)

11. BUS 115
Business Law I (4 Units)

12. CIS 102
Microcomputer Application (4 Units)